{
  "schema_version": "1.1",
  "id": "mit-95-percent-genai-pilots-fail",
  "slug": "mit-95-percent-genai-pilots-fail",
  "url": "https://groundedkit.com/claims/mit-95-percent-genai-pilots-fail/",
  "api_url": "https://groundedkit.com/api/claims/mit-95-percent-genai-pilots-fail.json",
  "claim": "95% of generative AI pilots fail (MIT)",
  "commonly_cited_as": "\"MIT study: 95% of generative AI pilots are failing\"",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "medium",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "MIT NANDA (Challapally, Pease, Raskar, Chari)",
    "title": "The GenAI Divide: State of AI in Business 2025 (July 2025, preliminary findings)",
    "year": "2025"
  },
  "quote": "Despite $30–40 billion in enterprise investment into GenAI, this report uncovers a surprising result in that 95% of organizations are getting zero return.",
  "method": "Review of 300+ publicly disclosed AI initiatives, interviews with representatives of 52 organizations and survey responses from 153 senior leaders at four industry conferences; labelled preliminary.",
  "drift": [
    "Wording: '95% of organizations getting zero return' became '95% of pilots fail'",
    "Definition: success means a 'marked and sustained' productivity or P&L impact as remarked by users or executives",
    "Sample: small, conference-based, not representative"
  ],
  "interest": "n/a (academic research project).",
  "safe_rephrasing": "A preliminary 2025 MIT NANDA report, based on 52 interviews, 153 survey responses and 300 public cases, said 95% of organizations were getting no measurable return from GenAI; it did not measure a pilot failure rate.",
  "sources": [
    {
      "title": "MIT NANDA — The GenAI Divide: State of AI in Business 2025 (copy hosted by mlq.ai)",
      "url": "https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Report dated July 2025; research period January–June 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}