{
  "schema_version": "1.1",
  "id": "influencer-marketing-roi-5-78",
  "slug": "influencer-marketing-roi-5-78",
  "url": "https://groundedkit.com/claims/influencer-marketing-roi-5-78/",
  "api_url": "https://groundedkit.com/api/claims/influencer-marketing-roi-5-78.json",
  "claim": "Influencer marketing returns $5.78 for every $1 spent",
  "commonly_cited_as": "\"Influencer marketing ROI is $5.78 per $1\" (as revenue or ROI)",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "high",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "The State of Influencer Marketing 2020: Benchmark Report",
    "year": "2020 (2019 data)"
  },
  "quote": "Average earned media value per $1 spent has increased to $5.78",
  "method": "Opt-in survey of ~4,000 agencies, brands and industry professionals (45% US; 40% from companies under 10 staff), plus CreatorIQ platform data.",
  "drift": [
    "Metric: earned media value (cost of equivalent ad exposure) quoted as revenue/ROI",
    "Date: 2019 data quoted as current"
  ],
  "interest": "Publisher is a media and review site for influencer-marketing platforms.",
  "safe_rephrasing": "Respondents to Influencer Marketing Hub's 2020 survey reported an average $5.78 in earned media value — not sales — per $1 spent in 2019.",
  "sources": [
    {
      "title": "Influencer Marketing Hub — Benchmark Report 2020",
      "url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/",
      "primary": true
    },
    {
      "title": "Carly — Influencer Marketing Statistics 2026 (secondary trace)",
      "url": "https://www.usecarly.com/blog/influencer-marketing-statistics/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2020 (2019 data)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}