{
  "schema_version": "1.1",
  "id": "iab-commerce-media-ad-revenue-63-4-billion-2025",
  "slug": "iab-commerce-media-ad-revenue-63-4-billion-2025",
  "url": "https://groundedkit.com/claims/iab-commerce-media-ad-revenue-63-4-billion-2025/",
  "api_url": "https://groundedkit.com/api/claims/iab-commerce-media-ad-revenue-63-4-billion-2025.json",
  "claim": "US commerce (retail) media ad revenue reached $63.4 billion in 2025, up 18% (IAB/PwC)",
  "commonly_cited_as": "\"Retail media is a $60 billion market\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "IAB / PwC",
    "title": "Internet Advertising Revenue Report: Full Year 2025 (April 2026)",
    "year": "2026"
  },
  "quote": "Commerce media advertising revenues increased by $9.7 billion to $63.4 billion in 2025, representing 18.0% year-over-year growth, down from 23.0% in the prior year.",
  "method": "PwC survey of companies selling online advertising in the US, plus public filings and estimates.",
  "drift": [
    "Name: IAB now says 'commerce media', which is broader than classic retail media networks"
  ],
  "interest": "IAB is the trade body of digital ad sellers; PwC compiles the data for it.",
  "safe_rephrasing": "IAB/PwC report US commerce media ad revenue of $63.4 billion in 2025, up 18.0% from 2024.",
  "sources": [
    {
      "title": "IAB/PwC Internet Advertising Revenue Report FY2025",
      "url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Calendar year 2025, US",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}