{
  "schema_version": "1.1",
  "id": "google-e-e-a-t-not-a-specific-ranking-factor",
  "slug": "google-e-e-a-t-not-a-specific-ranking-factor",
  "url": "https://groundedkit.com/claims/google-e-e-a-t-not-a-specific-ranking-factor/",
  "api_url": "https://groundedkit.com/api/claims/google-e-e-a-t-not-a-specific-ranking-factor.json",
  "claim": "Google says E-E-A-T itself isn't a specific ranking factor",
  "commonly_cited_as": "\"Is E-E-A-T a ranking factor?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google Search Central",
    "title": "Creating helpful, reliable, people-first content",
    "year": "Current documentation"
  },
  "quote": "While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.",
  "method": "Official Google Search documentation.",
  "drift": [
    "None — Google says its systems give more weight to strong E-E-A-T on topics affecting health, finances, safety or well-being"
  ],
  "interest": "Google operates Google Search.",
  "safe_rephrasing": "Google says E-E-A-T (experience, expertise, authoritativeness, trust) isn't a single ranking factor, but its systems use a mix of signals that identify content with good E-E-A-T.",
  "sources": [
    {
      "title": "Google Search Central — Creating helpful, reliable, people-first content",
      "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Documentation read on 2026-10-16",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}