{
  "schema_version": "1.1",
  "id": "google-ads-rsa-15-headlines-30-characters-4-descriptions-90",
  "slug": "google-ads-rsa-15-headlines-30-characters-4-descriptions-90",
  "url": "https://groundedkit.com/claims/google-ads-rsa-15-headlines-30-characters-4-descriptions-90/",
  "api_url": "https://groundedkit.com/api/claims/google-ads-rsa-15-headlines-30-characters-4-descriptions-90.json",
  "claim": "Google responsive search ads allow up to 15 headlines of 30 characters and 4 descriptions of 90 characters",
  "commonly_cited_as": "\"Google Ads headline character limit\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google Ads Help",
    "title": "About responsive search ads",
    "year": "Current documentation"
  },
  "quote": "you can provide up to 15 headlines and 4 descriptions for a single responsive search ad. ... The headline fields for responsive search ads support up to 30 characters. The description fields support up to 90 characters each, and the path fields support up to 15 each.",
  "method": "Official platform documentation.",
  "drift": [
    "None — double-width characters (e.g., Korean, Japanese, Chinese) count as 2"
  ],
  "interest": "Google sells the ads.",
  "safe_rephrasing": "Google Ads responsive search ads take up to 15 headlines (30 characters each) and 4 descriptions (90 characters each), plus path fields of up to 15 characters each.",
  "sources": [
    {
      "title": "Google Ads Help — About responsive search ads",
      "url": "https://support.google.com/google-ads/answer/7684791?hl=en",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Help page read on 2026-10-16",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}