{
  "schema_version": "1.1",
  "id": "creator-economy-480-billion-goldman",
  "slug": "creator-economy-480-billion-goldman",
  "url": "https://groundedkit.com/claims/creator-economy-480-billion-goldman/",
  "api_url": "https://groundedkit.com/api/claims/creator-economy-480-billion-goldman.json",
  "claim": "The creator economy is worth $480 billion",
  "commonly_cited_as": "\"The creator economy is a $480B industry\" (Goldman Sachs)",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "high",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Goldman Sachs Research",
    "title": "The creator economy could approach half-a-trillion dollars by 2027 (Apr. 19, 2023)",
    "year": "2023 (forecast for 2027)"
  },
  "quote": "the total addressable market of the creator economy could roughly double in size over the next five years to $480 billion by 2027 from $250 billion today",
  "method": "Analyst estimate of total addressable market (global), not measured spend.",
  "drift": [
    "Type: a 2027 forecast quoted as today's size",
    "Metric: total addressable market, not revenue or ad spend",
    "Scope: global, not U.S."
  ],
  "interest": "Goldman Sachs is an investment bank covering the companies involved.",
  "safe_rephrasing": "Goldman Sachs Research estimated in 2023 that the global creator economy's total addressable market could reach about $480 billion by 2027, up from $250 billion.",
  "sources": [
    {
      "title": "Goldman Sachs — The creator economy could approach half-a-trillion dollars by 2027",
      "url": "https://www.goldmansachs.com/insights/articles/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Forecast published April 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}