{
  "schema_version": "1.1",
  "id": "cmi-97-percent-b2b-marketers-have-content-strategy-2026",
  "slug": "cmi-97-percent-b2b-marketers-have-content-strategy-2026",
  "url": "https://groundedkit.com/claims/cmi-97-percent-b2b-marketers-have-content-strategy-2026/",
  "api_url": "https://groundedkit.com/api/claims/cmi-97-percent-b2b-marketers-have-content-strategy-2026.json",
  "claim": "97% of B2B marketers say they have a content strategy",
  "commonly_cited_as": "\"Almost all B2B marketers have a content strategy\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Content Marketing Institute & MarketingProfs",
    "title": "B2B Content and Marketing Trends: Insights for 2026",
    "year": "2025"
  },
  "quote": "the survey of 1,015 B2B marketers, conducted with MarketingProfs and sponsored by Storyblok ... Ninety-seven percent of marketers told us they have a content strategy (only 3% don’t).",
  "method": "Online survey of 1,015 B2B marketers (CMI/MarketingProfs subscribers). Of those with a strategy, 13% said it significantly improved and 48% somewhat improved.",
  "drift": [
    "Self-selected sample of content-marketing newsletter readers",
    "'Have a strategy' is self-reported; CMI separately tracks documented strategies"
  ],
  "interest": "CMI is owned by Informa, which runs marketing events; this report was sponsored by Storyblok (a CMS vendor).",
  "safe_rephrasing": "In CMI's survey of 1,015 B2B marketers for 2026, 97% said they have a content strategy; the sample is drawn from content-marketing audiences.",
  "sources": [
    {
      "title": "CMI — B2B Content and Marketing Trends 2026",
      "url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey of 1,015 B2B marketers, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}