{
  "schema_version": "1.1",
  "id": "cmi-12-percent-b2b-marketers-highly-effective-2026",
  "slug": "cmi-12-percent-b2b-marketers-highly-effective-2026",
  "url": "https://groundedkit.com/claims/cmi-12-percent-b2b-marketers-highly-effective-2026/",
  "api_url": "https://groundedkit.com/api/claims/cmi-12-percent-b2b-marketers-highly-effective-2026.json",
  "claim": "Only 12% of B2B marketers rate their marketing as highly effective",
  "commonly_cited_as": "\"Just 12% of B2B marketers exceed their goals\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Content Marketing Institute & MarketingProfs",
    "title": "B2B Content and Marketing Trends: Insights for 2026",
    "year": "2025"
  },
  "quote": "12% say they're highly effective (exceeded goals). 47% say they're somewhat effective (met most goals). 31% say they're neutral (mixed results).",
  "method": "Online survey of 1,015 B2B marketers; self-rated effectiveness over the previous 12 months.",
  "drift": [
    "Self-assessment, not measured outcomes"
  ],
  "interest": "CMI is owned by Informa, which runs marketing events; this report was sponsored by Storyblok (a CMS vendor).",
  "safe_rephrasing": "In CMI's 2026 B2B survey, 12% of marketers rated themselves highly effective (exceeded goals) and 47% somewhat effective.",
  "sources": [
    {
      "title": "CMI — B2B Content and Marketing Trends 2026",
      "url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey of 1,015 B2B marketers, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}