{
  "schema_version": "1.1",
  "id": "baymard-19-percent-abandon-distrust-18-percent-forced-account",
  "slug": "baymard-19-percent-abandon-distrust-18-percent-forced-account",
  "url": "https://groundedkit.com/claims/baymard-19-percent-abandon-distrust-18-percent-forced-account/",
  "api_url": "https://groundedkit.com/api/claims/baymard-19-percent-abandon-distrust-18-percent-forced-account.json",
  "claim": "19% of shoppers abandon checkout because they didn't trust the site with their card and 18% because it wanted them to create an account",
  "commonly_cited_as": "\"Forced account creation causes 1 in 5 cart abandonments\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Baymard Institute",
    "title": "Cart Abandonment Rate Statistics 2026",
    "year": "2026"
  },
  "quote": "40 % Extra costs too high (shipping, tax, fees) 20 % Delivery was too slow 19 % I didn't trust the site with my credit card information 18 % The site wanted me to create an account 17 % Too long / complicated checkout process",
  "method": "Baymard survey of US online shoppers who abandoned a purchase, excluding those who were 'just browsing'; multiple answers allowed.",
  "drift": [
    "Share of abandoners (excluding browsers), not of all shoppers",
    "Multiple reasons allowed, so shares overlap"
  ],
  "interest": "Baymard sells UX research and audits.",
  "safe_rephrasing": "Among US shoppers who abandoned a checkout (excluding 'just browsing'), Baymard found 19% cited distrust of the site with card details and 18% cited forced account creation.",
  "sources": [
    {
      "title": "Baymard — Cart Abandonment Rate Statistics",
      "url": "https://baymard.com/lists/cart-abandonment-rate",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Baymard US survey, 2025–2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}