{
  "schema_version": "1.1",
  "id": "90-percent-information-to-brain-visual",
  "slug": "90-percent-information-to-brain-visual",
  "url": "https://groundedkit.com/claims/90-percent-information-to-brain-visual/",
  "api_url": "https://groundedkit.com/api/claims/90-percent-information-to-brain-visual.json",
  "claim": "90% of information transmitted to the brain is visual",
  "commonly_cited_as": "\"90% of information transmitted to the brain is visual\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "high",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Eric Jensen, Brain-Based Learning (book)",
    "title": "No study cited",
    "year": "1996"
  },
  "quote": "the author simply states the 90% figure and doesn't indicate which study or research it came from.",
  "method": "None.",
  "drift": [
    "Attribution: a book assertion quoted as neuroscience"
  ],
  "interest": "n/a",
  "safe_rephrasing": "Don't cite it; no study supports a 90% figure.",
  "sources": [
    {
      "title": "Effective Data Storytelling: Six visual myths",
      "url": "https://www.effectivedatastorytelling.com/post/six-visual-myths-that-wont-go-away-but-should",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "1996",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}