{
  "schema_version": "1.1",
  "id": "50-million-creators-worldwide",
  "slug": "50-million-creators-worldwide",
  "url": "https://groundedkit.com/claims/50-million-creators-worldwide/",
  "api_url": "https://groundedkit.com/api/claims/50-million-creators-worldwide.json",
  "claim": "There are 50 million creators worldwide",
  "commonly_cited_as": "\"50 million people consider themselves creators\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "None found — repeated by Goldman Sachs Research (2023) without a method",
    "title": "The creator economy could approach half-a-trillion dollars by 2027",
    "year": "2023 (repeated figure)"
  },
  "quote": "Goldman Sachs Research expects the 50 million global creators to grow at a 10-20% compound annual growth rate during the next five years.",
  "method": "None given; Goldman states the 50 million as a starting point without a count, survey or definition of 'creator'.",
  "drift": [
    "Attribution: a round number repeated by a bank note, with no underlying count we could find",
    "Definition: 'creator' is undefined"
  ],
  "interest": "n/a",
  "safe_rephrasing": "Estimates of the number of creators vary widely and depend on the definition; the often-quoted '50 million' has no published count behind it.",
  "sources": [
    {
      "title": "Goldman Sachs — creator economy note (repeats the figure)",
      "url": "https://www.goldmansachs.com/insights/articles/the-creator-economy-could-approach-half-a-trillion-dollars-by-2027",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "Repeated by Goldman Sachs Research in April 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}